Strategy Wizard – Tom Wanek
A Little About Tom Wanek
For many business owners, marketing is one area where there seems to be plenty of questions and not enough answers. It’s anyone’s guess what works … what doesn’t … and, most importantly, why.
I want to help your attendees make sense of it all.
As a grizzled entrepreneur and marketing consultant, I’ll give your attendees practical wisdom they can use to ignite their marketing and advertising, and grow their business.
My Most Requested Topic
Making powerful statements is easy:
“We won’t be undersold.”
“The best quality at the best price.”
But making these statements believable is not so easy.
The believability of your company’s marketing message is directly related to your willingness to risk or spend one or more of six resources. And the more you risk or spend, the more believable your message becomes.
Money is only one of the six resources you can invest.
I will teach your audience the six currencies that buy credibility, show them successful examples of each and help them craft their own believable power statement.
This is a one-of-a-kind marketing presentation with information your audience can take home and immediately put to action.
Session Key Points:
• Why your marketing and advertising must account for credibility.
• What biologists and neurologists have discovered about communicating with honesty and trust.
• How to purchase credibility for your business by investing one of more of six currencies.
• Three questions that will align what you are saying with who you are being.
This presentation is based on my book, Currencies That Buy Credibility.
Past Speaking Engagements
May 27th, 2014 – Make Sense of Marketing Seminar, Montreal, Quebec
October 15th, 2013 – Vortex Summit, Austin, TX
March 7 & 8, 2013 – Success Group International, Las Vegas, NV
August 21, 2012 – Garden Center Group, Chicago, IL
July 21, 2012 – Robard Obesity Conference, Philadelphia, PA
What You Can Expect
A powerful message that provides your audience with practical information, entertainment and hope.
Reviews of Tom Wanek Speaking
“Thanks Tom for your excellent presentation at the Credibility Conversation Speakers Series. Your perspective on earning credibility was enlightening and thought provoking. Your on-stage presence was engaging and your use of case studies, humor and even a little science along the way was entertaining. Many speakers challenge us to rethink our business. You inspired us to take action. Weeks after the presentation, I am still receiving compliments from audience members.” – Ed Skimin, President, Emerge Inc.
The Next Step
If you would like to check my availability or start the conversation on how I might be a fit to your organization please fill out the contact info below or call 618.889.0674.
Thank you for considering me for your event.